Residents across Sunraysia and the Mallee are being urged to choose certified sustainable prawns for their festive season dinners and parties this Christmas.
It comes as Aussies are set to consume a staggering 18.5 million kilograms of prawns over the festive period with 60% willing to shell-out more for peeled prawns.
The MSC, an international non-profit on a mission to end overfishing, commissioned the nationally representative YouGov survey which found that Australians continue to prioritise origin and freshness when buying seafood:
● Half (50%) prefer prawns sourced from Australia, a figure that rises to 60% among Baby Boomers
● Over one in five (22%) prefer wild-caught over farmed, highlighting that many Australians value this sustainable option
● Nearly half (47%) choose fresh rather than frozen options
● Around three in 10 (31%) select brands or retailers they trust Sustainability still lagging but growing among younger consumers
Almost two thirds (63%) of Australian wild caught prawns available this Christmas will be MSC certified sustainable and will be available frozen, chilled, in deli sections and even in value packs at major supermarkets.
Australia also boasts six species of MSC-certified wild prawns.
However, just 16% of respondents said they would actively check for credible certification labels like the MSC blue fish tick label.
