Development of a new five-year Tourism Strategy is under way, with community members, business owners, and event and tourism operators being asked to have their say.
The Mildura Rural City Council Tourism Strategy 2026-2031 aims to provide a clear direction on events, visitor servicing and strategic marketing which supports our community’s vision to be a liveable, people-friendly community.
It will:
- Consolidate and align Council’s tourism efforts across departments
- Develop a five-year action plan to guide events, tourism and visitor servicing for the region
- Establish clear, measurable goals and priorities to enhance tourism across the region
Councillor for Events and Tourism Rebecca Crossling said it was important Council heard from a wide range of key stakeholders and the community during the strategy’s development.
Those interested in providing feedback, or registering for an upcoming workshop, are encouraged to visit https://yoursay.mildura.vic.gov.au/tourismstrategy before 22 December 2025.
