New research reveals Australians’ love of showers is flushing away thousands of litres every year.
The research from The Water Conservancy released today reveals more than two-thirds (67%) of Australians are showering for five minutes or more, despite long standing advice to cap it at four minutes to help save water, save energy, and save money.
One in five (20%) are taking 10 to 15-minute showers, sending up to 135 litres down the drain each time.
Additionally, heating water is the second largest segment of household energy use, contributing up to 30%.
Nearly one-third of Aussies shower twice a day or more – with 15% clocking up three or more showers daily.
The findings have been released ahead of Water Night on 23 October 2025, an annual national event encouraging households to switch off all non-essential taps for one evening.
Small steps that save big:
• Take 4-minute showers. If you struggle to keep track, try using a modern App connected shower timer or play a 4-minute song
• When brushing your teeth, turn off the tap to save up to 5 litres a minute
• Always run your dishwasher or washing machine with a full load
• When buying new products, look for the Smart Drop Certified or a top-rated WELS star rating
To find out more and sign up for Water Night on 23 October, visit https://waternight.com.au/
The survey was conducted online by Pureprofile between 15th to 18th September 2025 with a nationally representative sample of n=1,008 Australians aged 18+ years.
